Is it possible to put a dollar amount in terms of profit made or customers retained due to an outstanding staff member?
What is the
cost of an average or poor performing staff member?
How many customers only grace your business once when a first impression fails to impress?
How many customers only grace your business once when a first impression fails to impress?
In a large corporate, the value or the cost is almost impossible to measure at an individual level, however, if it is a small, people focused business, it is far more obvious.
I am no
coffee expert. In fact, I had never had even a sip of coffee during my first 50
years.
I drink my
coffee black, and prefer single origin over blends.
I have
gained enough knowledge to know that the coarseness and weight of the grind,
the length of the pour and the consistency of the tamper all contribute to a
great tasting long black.
I also
appreciate the Barista who always purges before each new cup is brewed.
I have a
preference for a particular Café having become familiar with it while working in the
same building. I now happily drive or cycle some distance because their coffee
is of a consistent quality irrespective of the Barista; with one exception.
There really
should not be any great difference between a cup of coffee produced by
different baristas using the same machinery.
The water
temperature is pre-set and the grind and pour times are locked in. To my mind,
the variables are so few, all cups should look and taste much the same.
There is
however one Barista who makes my coffee significantly better than all the
others, including the owner who exudes coffee passion.
I don’t frequent
the Café as often as I used to, at least not during the working week.
Due to this
Barista being on leave and me being in Europe, it is perhaps 6 weeks since our
paths have crossed.
Today, I had
the best coffee I have had in 6 weeks.
This particular
Café is well run, super friendly and the staff remember your name and order.
Sometimes there is a waiting time but the friendly happy nature of the owner
and staff make it all worthwhile, as does the consistently good coffee.
But one
Barista stands out above them all, and when she is on shift, I am likely to
have a second, if not a third.
I suggest
Eliza is represents a truly valuable staff member and makes a measurable
contribution to revenue. *
*As well as being
a great Barista, Eliza is a University Student and has recently launched her
own business Nourish & Nurture Co.
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