Our Frantic Race.........To be the same

Ours is a faced paced world.

Immediacy is demanded everywhere.

Not feeling well? Give me a pill.

I need an answer – Google it.
A new fashion - click, I own it.

Whereas once we would refer to the library or an encyclopedia, now we rely on Wikipedia and without total foundation, we trust what it says. It is fast and it is easy but is it accurate? Oftenish.

We consume our information on the run; while driving and while doing what used to be called relaxing. 

We walk and talk; we used to just walk, or just talk.

Immediacy of news comes via Twitter, our news feeds, other social media where the factual nature or otherwise of this news is not necessarily proven, but we form our opinions just the same. 

We now feel compelled to respond with immediacy to electronic communications and to have the answers to questions at our fingertips. Messenger, Whatsapp, instagram, Status Updates, PM's, DM's, SMS e-mail and many other derivatives of electronic communication.

We have far more options available to us in this new day and age.

Theoretically, our options are without limit or so we are told.

We lament the loss of the “personality” or the “character” be it in the workplace, family situations or sport while at the same time chastising those who choose to be different. The counter thinker is discouraged, the challenger, creator, the individual with the courage to suggest a different approach or new way of looking at a matter is sidelined or labelled "difficult".  Adopting the latest fashion occurs quicker than ever and “I just must have the new phone” is a real syndrome as demonstrated by the queues of people outside an Apple store the day of new model release.

The only thing worse than being wrong, is being different.

But thankfully, our options are limitless.

The instantaneous nature of the information available to us results in us seeking to follow the latest trend or idea and to do so immediately. Whereas once we may have considered a decision overnight or longer, we can now scroll, click and execute a decision, seemingly before we have made it. Note the crashing of the website selling the coat the soon to be new Royal wore for the engagement announcement. She wore it, and thousands wanted to wear it too.

Is it any wonder credit card and other forms of immediate debt is causing issues and family breakdown?

We can now slavishly express our individuality by more quickly following what others are doing..

But, our options are limitless.

Our journalism is compromised by a lack of time and resources to apply the same fact and process checks of the past. The priority is to get the story on-line so the clicks can start to be counted.

Our internet based lives may well provide us with the limitless options of our generation however in effect, we are exercising this capability by being quicker than ever, to be the same as everyone else.

How much faster can we become at being the same?

Time of course, will tell but the main thing is, our options are limitless.